Roots Innovation Pte. Ltd. (“Roots Innovation,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our services, or interact with us.

By using our website or services, you agree to the terms of this Privacy Policy.


1. Information We Collect

We may collect the following categories of information:

1.1. Information You Provide Directly

  • Name, email address, phone number, company name, and job title when you fill out contact forms, register for events, or subscribe to our updates.
  • Any other information you voluntarily submit through our website or communications.

1.2. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
  • Cookies and similar tracking technologies to improve your browsing experience.

1.3. Information from Third Parties

We may receive information about you from our partners, affiliates, or service providers in accordance with their respective privacy policies.


2. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our website and services.
  • Respond to inquiries, support requests, or partnership opportunities.
  • Send updates, newsletters, or marketing communications (only if you consented).
  • Analyze site traffic and user behavior to enhance user experience.
  • Comply with legal and regulatory obligations.

3. Legal Basis for Processing (for EEA/UK users)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under one or more of the following bases:

  • Your consent.
  • The necessity to perform a contract.
  • Compliance with a legal obligation.
  • Our legitimate interests (e.g., improving services, marketing to existing clients).

4. Data Sharing and Disclosure

We do not sell your personal data.

We may share your information with:

  • Service providers and partners assisting us in operations (e.g., hosting, analytics, marketing).
  • Business partners for collaboration or joint initiatives (only with your consent).
  • Authorities or regulators when required by law or to protect our rights and users.

All third-party processors are contractually bound to protect your information and use it only for authorized purposes.


5. International Data Transfers

As a Singapore-based company, we may transfer your information across borders to other countries where our servers, affiliates, or partners are located.

We take reasonable measures to ensure such transfers comply with applicable data protection laws.


6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy or as required by law.


7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.
  • Withdraw consent at any time (for communications or processing based on consent).
  • Request data portability.
  • Object to or restrict processing in certain circumstances.

To exercise your rights, please contact us at privacy@rootsinnovation.com.


8. Cookies and Tracking Technologies

We use cookies to:

  • Understand how visitors interact with our website.
  • Enhance functionality and personalize content.

You can manage or disable cookies through your browser settings. However, some website features may not function properly without cookies.


9. Data Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no internet-based service can guarantee complete security.


10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those websites. Please review their policies separately.


11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.

The latest version will always be posted on this page with an updated “Last Updated” date.


12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Roots Innovation Pte. Ltd. (UEN: 202311930D)

160 Robinson Road, #14-04 Singapore Business Federation Center Singapore (068914)

📧 contact.us@rtsinv.com